PR campaigns often work alongside marketing and advertising activity to deliver an overall objective for a client. The mission might be to get new customers online, or through the doors of a shop, with the aim of making products fly off shelves.
A consumer PR campaign takes a creative approach to achieving these goals – with a little help from the media. The campaign ‘toolbox’ may contain product launches, press release mailings, photocalls, feature placement, press visits, competitions, or wacky stunts.
A good PR campaign is not formulaic – but finds new ways of exciting the media, appealing to their needs and connecting with their audiences.
A good PR campaign gets measurable results that make a real difference to a business’ profile and bottom line. And a good PR agency will be happy to evaluate the success of their campaigns.