What is PR?
PR comes in many shapes and sizes but is essentially about shaping public opinion, usually via media endorsement. Born PR specialises in securing reviews of your business or product in the national and regional media including papers, magazines, websites, TV and radio.
PR leapfrogs over the problem of consumer skepticism about advertising. By influencing the influencers – key journalists – and encouraging them to look at brands or products in a new way, a PR campaign can open the door for future feature and product placement.
By gaining the endorsement of reputable journalists and enhancing the visibility of a brand or product in the media, PR creates a buzz and can trigger a seismic shift in public opinion.