Useful links
PRCA – What is PR?
CIPR – What is PR?
CIPR – Why PR? The business benefits
Media Guardian – Boom time for PR (site requires free registration to view)
About Public Relations – PR: The Wildcard Marketing Strategy
Startups.co.uk – Does your business need PR?
Mybusiness.co.uk – Why you need an agency
E-consultancy.com – Why PR is so powerful for online marketing
PR Week – News, features & analysis from the industry’s magazine